
1930s
The Legacy Begins
Ben Hirsch invents liquid auto polish in the family bathtub.

1944
Plastone is Produced
Plastone was produced in Chicago, Illinois, it was the first premium car polish.

1946
Turtle Wax formed
Plastone™ is renamed Turtle Wax® for its hard shell finish and The Turtle Wax company is formed.

1950s
Turtle Wax enters consumer brand markets
Turtle Wax capitalizes on the popularity of car wax and name recognition and enters consumer brand markets in hardware & grocery stores with innovation in shoe polish, rug shampoo, floor wax, and even a line of dessert toppings (Party Day brand).

1966
First overseas manufacturing facility opens
Turtle Wax opens first overseas manufacturing facility in England. Death of founder Ben Hirsch.

1982
Brand Expansion
Minute Wax® silicone-based spray wax is the first car care product targeted for use by women.

1985
Turtle Wax Car Washes
Turtle Wax creates Professional Products division to market products to the car wash industry.

1990s
Operating in Chicago
Turtle Wax begins to build & operate new state-of-the-art car wash & detailing centers in Chicago area.

1990
Global Expansion
Turtle Wax expands its overseas presence by opening markets in China. Color Magic® is created to match the color shade of an automotive paint finish.

1994
Product launch
Turtle Wax launches Hyper Concentrate® brand of professional products to the commercial car wash industry.

2006
Welcome to the ICE Age
Turtle Wax introduces ICE® the first clear polish.

2009
Product Technology
Turtle Wax introduces Headlight Lens Restorer Kit.

2016
Award Winning Innovation
Turtle Wax wins Product of the Year with Quick & Easy Dash & Glass.

2018
Two Time Award Winner
Turtle Wax wins Product of the Year with Power Out! Carpet & Mats Heavy Duty Cleaner

2019